H&M Trend Guide for Mens and Womens SS12

Seems odd we're thinking spring in the midst of all this rain and snow.  But there's definitely some fun trends to look forward to this season.

Here's a great video from H&M of what's to come for Spring/Summer 2012.


"It's much more about a grown-up look; more about a well-dressed look.  It doesn't have to be sharp.  It can still be very soft and fluid and feminine.  But it is a cleaner look and more tailored."    ~Ann-Sofie Johannson, Head of Design H&M





















"The must-have for this season is a functional jacket.  You need to have a parka or an anorak.  I think the most different thing this season compared to last one is the use of color in menswear.  And also, the mix between the tailored look and the functional look."

~Ann-Sofie Johannson, Head of Design H&M