BB: I consider denim as a lifestyle and your brand immediately caught my attention. Tell us more about the name/face behind Life/After/Denim.
MC, AF: We also love denim but the market is just so saturated with it. We believe that there is "life after denim" and ours is a collection built to compliment that idea. Buttery soft poplin shirts and functional jackets can be worn with jeans. Or try our chinos which feel great and have a super flattering fit.
BB: Mike, your father co-owns a manufacturing company in Hong Kong. Did you always think you would end up in fashion?
MC, AF: Our fathers have been business partners for 30 years in the manufacturing trade. We both have a passion for the arts, painting, music, drama but we were on separate paths. Michael was on his way to becoming a doctor. But a few years ago things aligned and the time was right for life after denim.
BB: Just launched in Fall 09 and the brand already has a huge celebrity following with the likes of Zac Efron, Channing Tatum, and Kellan Lutz. Who else would you like to dress?
MC, AF: And we're so grateful! We just hope they'll continue to wear LAD.
BB: Love what you're doing for men and the collection totally fits my aesthetic as a stylist. But we're wondering... Are you designing with women in mind as well?
MC, AF: Thank you! We've heard that women want to wear the clothes, too. Oversized cardigans, long flannels, etc... That is so great. We have a few things in the mix and looking forward to sharing soon...;)
BB: What are your favorite spring pieces from the collection and what can we expect from Life/After/Denim this fall?
MC, AF: We're getting a nice response to the Walkabout Shirt (oversized plaid), Maldives Chino Short (cut-off, roll-up), and the Slim Fit Chinos (we heard Ringo Starr bought a pair at Kitson.) The Fall collection for 2010 is clean, modern, and dapper with lots of plaids, flannels, cozy sweaters in flattering silhouettes, and tailored jackets to polish the look. It plays on the dichotomies of dark and light, good and bad. Every good guy needs a little bad boy image to keep things interesting.
BB: There's something about "pants on the ground" that really hits a chord with me. What is one thing that men do/wear that gets you p-oed?
MC, AF: Yeah, the pants below the butt thing, held up with a belt, it's just too much. Low rise is good enough.
BB: LA is known for some really great hotspots. But if you could get away anywhere else in the world all expenses paid, where would you go?
AF: Oh, great question. Tahiti. That's my mood right now.
MC: There are so many places I want to go that it would be hard to choose one. If it's all expenses paid I don¹t think there's a place on Earth I would complain about!
BB: Of the four of you (Michael, Alexis, Jason, and Jessica), who would be the first person to hit the dance floor?
LAD: Alexis!
MC: Yes I agree.
photo courtesy/Life/After/Denim








